With more than one billion users, knowing how to build a successful YouTube channel, can introduce some fantastic opportunities for your business. After Google acquired YouTube in 2006, it has gone on to become the world’s second largest search engine. A recent survey released by HubSpot revealed that when given a choice between video or text, 72 percent of people chose the video to learn more about a product or service.
As an ever-growing platform, YouTube is full of engaged, active consumers, and by implementing it into your online marketing strategy, you can discover the opportunity to connect with a massive audience to spread brand awareness and grow your company. Unfortunately, only about nine percent of small businesses are utilizing the power of YouTube, because they are intimidated by the time and effort that is required to succeed on the video platform. While anyone can set up a YouTube channel, being able to make it successful is a lot more challenging.
Having a successful YouTube channel doesn’t mean making a crazy viral video that provides you with just five minutes of fame, but rather being able to create a stable business model to help you build an audience and grow your brand. If you’re not afraid of the hard work that will have to go into creating a successful YouTube channel to improve your business, then this 5-Minute guide is for you.
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Define Your Audience
When it comes to having a successful YouTube channel for your business, your focus must always be on the audience. You need to know who your target audience is, where they come from, what they like to do, and the kinds of videos they want to watch. You can’t just throw together a few videos and hope for the best. You have to take the time to really think about the reasons why you decided to start a YouTube channel. It could be because you want to show customers what your products can do, or perhaps you want to teach others how to do things, or maybe you want to share your talent with people.
Your YouTube videos need to share your unique message with your target audience, but before you can begin to create your content, you need to clearly identify who you want your message to reach. The more that you can define your target audience, the more engaging viewers will find your content. You can begin to identify your target audience, by asking yourself some simple questions.
- Who are you targeting?
- What do they want?
- How can you meet their needs?
You need to understand your target audience and use that understanding to determine what solutions you can provide them and in what video format. Once you have defined your audience and identified their needs, you need to establish how you can fill that need through videos.
Producing Your Videos
If you want to build a loyal audience on YouTube, it will require you to create videos that they actually want to see. The videos need to fill a need and must be ones that are valuable to your viewers. To create YouTube videos that will attract an engaged audience, there are three things that you need to know: your purpose, your setup, and your brand.
Knowing Your Purpose
As you think about the videos you want to produce, you need to understand that everything you do should be guided by the need to do better than what’s already available on the platform. Before you run out and buy your equipment and start perfecting the on-screen delivery you need to immerse yourself in YouTube culture. Understanding your purpose will help to shape how you produce your videos.
Know Your Setup
The quality of your videos is essential if you want to be successful on YouTube. While you need to have decent lighting, clear audio, and sharp footage, that doesn’t mean you have to run out and buy the latest and greatest video equipment. Most Androids and iPhones are now capable of producing good quality videos at the press of the button. The most important thing to remember is that you need to find an easy way to create content consistently.